Unity Classical Charter School
Unity Classical Charter School is a public K-8 charter school located in Charlotte, North Carolina, dedicated to providing a rigorous classical education in a nurturing, character-focused environment. Known for its strong academic standards, passionate educators, and commitment to values-based learning, Unity Classical equips students with the knowledge, critical thinking skills, and moral foundation needed to thrive in life and leadership. The school blends timeless classical principles with innovative teaching methods to develop well-rounded, confident learners.
industry
Charter School
Services Provided
Branding, Marketing, Photography, Videography, Web Design
timeline
Ongoing Partnership
impact
Improved digital enrollment & engagement
THE CHALLENGE
Unity Classical Charter School was facing serious limitations with their previous website. The platform was static, hard to update, and slow to navigate—especially the staff directory, which lagged significantly. Outdated information stayed live for months due to a lack of internal access, and the school was being overcharged for a website with no ongoing support or services. They needed a fresh, scalable digital solution that reflected their energy and values.
APPROACH
Aim High Tech took a comprehensive approach to revitalizing Unity’s digital presence. We started by identifying core priorities—usability, storytelling, enrollment support, and content management. From there, we developed a fully customized WordPress website with intuitive navigation, embedded multimedia, and automated tools for easy updates.
We paired the website launch with fresh marketing assets including staff headshots, promotional videos, and branded materials to ensure a cohesive, professional feel across all touchpoints.
SOLUTION
- Responsive WordPress Website
- Professional Staff Headshots
- NFC-Enabled ID Badges
- Promotional & Testimonial Videos
- Charter Renewal Virtual Tour Video
- Newsletter Platform
- Zapier Automations
- Marketing Collateral
- Live Feed
IMPACT
Unity Classical is now positioned as a modern, forward-thinking institution online—just as they are in person.
- The new website is fast, intuitive, and easy for staff to update.
- Enrollment and parent engagement have both improved significantly.
- Internal processes have been streamlined with automation.
- Visual branding now truly reflects the school’s mission and classical identity.
